KOYA
KOYA embodies a vibrant, health-conscious, and joyful lifestyle. It’s a modern kombucha brand tailored for wellness-focused consumer who values both flavor and function. For the product, I used saturated colors and abstract fruit illustrations to evoke freshness and creativity. Bold typography and clean layout ensure strong shelf presence.
KOYA is cheerful, bold, and health-positive. It feels like sunshine in a can, designed for optimistic, wellness-minded consumers who appreciate clean, standout design. It’s energetic without being overwhelming.
Set in the playful and geometric Wondra typeface, the angular cuts and rounded forms of the letters lend a contemporary, slightly retro vibe that matches the energetic tone of the product.
I went for flat vector in a vibrant, abstract composition. Curved waves and structured green stripes bring rhythm and harmony to the background, suggesting a balance of nature and structure, wild yet intentional.
