Stott and May
Stott and May’s vision was to make their brand theme feel unapologetically bold. I used high-contrast type, a minimal black-and-white palette, and structured layouts to project confidence and clarity. The tone here is sharp and professional — built to resonate with decision-makers and reinforce Stott and May’s positioning as trusted industry experts.
For the thought leadership pages, I pulled inspiration from editorial design. Big typographic moments and strong content hierarchy help establish Stott and May as a voice of authority in their space. I wanted to create a space that felt credible, insightful, and worth coming back to.
For Stott and May’s digital marketing assets, I developed a cohesive set of banner templates that extended the website’s visual language across paid media channels.
Working in Figma, I created scalable designs for LinkedIn ads, Google Display, and internal campaign graphics — all optimised for clarity and legibility at small sizes.
This section was all about humanising the brand. I introduced soft gradients, full-width portraits, and story-driven copy blocks to emphasize culture and values. I built reusable components for team profiles and image/text pairings in Figma using Auto Layout, making them easily scalable. The design system includes nested variants to handle hover states and mobile responsiveness, ensuring flexibility for future content updates.
For the homepage hero, I designed a bold entry point that immediately communicates trust and authority. I used Figma to build a responsive layout centered around oversized typography, with intentional whitespace to draw focus. The navigation is stripped back to essentials, allowing the content to breathe. Components like the sticky header and animated scroll cues were prototyped using Smart Animate, with developer handoff handled via Figma’s Inspect tool.
