Bold flavour. Wrapped in personality.
MOKO is a chocolate brand created to be as expressive on the outside as it is indulgent on the inside. The brief was to develop a bold visual identity and packaging system that could bring personality, flavour and a sense of play to every bar — creating a brand that feels impossible to overlook.
A visual language with flavour
The identity is built around a strong, custom wordmark paired with abstract, flowing forms and vibrant colour combinations. Each element works together to create a flexible system that feels energetic and unexpected, while giving every flavour its own distinctive personality. The result is a packaging world designed to stand out — whether it’s sitting on a shelf, appearing on screen, or being shared socially.
Designed to be noticed
From the typography and colour palette to the layered graphic shapes, every detail was designed to create instant recognition and visual impact. The system allows the packaging to shift, stack and evolve across different flavours while still feeling unmistakably MOKO. Bold. Playful. Unapologetic - A chocolate identity with as much character as the product itself.
