Project Overview
Project Name & Type: Nexplay | Informational Website Team Roles: Tash: Mid-weight Designer Luis: Senior Designer Nikko: Mid-weight Designer Tools Used: Figma, FigJam + Notion Timeline: 1-2 Months UX Research: We researched our internal goals and looked closely at our competitors. To do this, we used: Stakeholder interviews: We spoke with Nexplay’s leadership, marketing, and operations teams. Competitor reviews: We looked into local and regional brands in live commerce and influencer marketing, including MCommerce, Klaiya, and Xmedia.
Project Goals
Modern Brand Refresh: Refresh the brand’s online presence with a sleek, modern identity Boost Inquiries & Partnerships: Drive brand inquiries and partnerships through clear messaging and case studies Visualize Nexplay’s Impact: Tell a more visual and strategic story about Nexplay’s success in live commerce Enable Future Platform Growth: Create space for future platform features (like analytics and onboarding tools) Key takeaways: Working on Nexplay taught me how important clarity is in B2B products. Rather than adding more features or visual detail, simplifying navigation and creating a stronger visual hierarchy had the biggest impact on usability. It also reinforced the value of validating design decisions through testing instead of relying on assumptions.
Final Outcome
The final design focused on making Nexplay's services easier to understand through a cleaner layout, stronger visual hierarchy, and consistent branding. Each screen was refined based on user feedback to improve navigation and highlight key information without adding unnecessary complexity. The result is a modern, professional experience that better supports users in exploring the company's services and making informed decisions.
