Project Overview
Amarok Adventures is an Icelandic travel agency specializing in unique expedition tours around the world. As interest in their experiences grew, bookings increasingly came through partner platforms, while their self-built website struggled to keep pace with the business. The existing site lacked the performance and usability needed to act as a central hub for tour bookings and customer information.
Working as part of a design team, we partnered closely with Amarok Adventures to reimagine their website as a modern, engaging, and highly functional platform. By building on their strong visual and written content and aligning around a shared vision, we delivered a user-friendly site designed to support their continued growth. The redesigned website successfully launched in Summer 2023.
The Final Result
+120% increase in direct bookings (from 30% to 66% of total bookings)
65% increase in time-on-site
64.5% decrease in bounce rate
Immersive homepage
The goal was to create a visually captivating homepage that immerses users in Amarok’s tours from the outset. It prominently features photos, videos, and stories created by the Amarok team, offering various entry points like tour cards, testimonials, and a journal to showcase their offerings. We iterated our way to a layout that ensures that experience is both engaging and functional as Amarok continues to expand their offerings.
Story-driven tour details template
We created a narrative-driven tour details page to highlight the uniqueness of each tour while providing the practical info on accommodation, food, and daily itineraries to address common traveler questions. The result is a clearly structured template page that works for all tours, streamlining the creation process while effectively engaging and converting users with minimal friction..
Building trust
Given the intensive and premium nature of the tours , we aimed to build trust by bringing our guides, co-founders Alberto and Monica, closer to the users. We did this with a blog showcasing their expertise, travel experiences, and connection with local communities. Additionally, an “About” page was created to articulate their philosophy, values, and background..
