ABOUT SOLARIA SWIMWEAR.
Solaria Swimwear is a business built around the idea of slowing down and soaking up the sun. Inspired by the sea, the breeze, and the simplicity of conscious coastal living, I crafted a brand identity that reflects that feeling.
The colour palette blends soft sand tones, deep ocean hues, and a touch of golden warmth. The typography takes cues from the curvature of waves, bringing an organic flow to the lettering. Sustainable, sun-kissed, and effortlessly coastal — Solaria is a love letter to summer.
MORE THAN JUST A SWIMWEAR BRAND
Solaria represents a mindset: an invitation to embrace the ease of shoreline days, to breathe a little deeper, and to choose pieces that honour both the planet and the people who enjoy it. Each element of the identity was intentionally designed to feel warm, inviting, and naturally refined — from the fluid monogram to the sun-washed textures that echo beachside memories.
Rooted in sustainability and guided by a passion for mindful design, Solaria celebrates the joy of living slowly, living lightly, and living beautifully by the water.
