babelforce Brand Development / Website Refresh.

I worked on refining and expanding babelforce’s visual identity to better reflect their position as a leading platform in customer experience automation. The goal was to gravitate towards a brand that feels intelligent, approachable, and trustworthy. I covered all areas of design for their business — UX/UI, digital, print, animation, Illustration.

I refreshed the entire UI language with a contemporary, enterprise-friendly design system: clean typography, a balanced color palette, and modular layouts across all breakpoints. Since many stakeholders review B2B products from mobile devices, I also optimized every section for small screens without sacrificing the brand’s visual identity.

The Outcome.

• A more polished and professional brand presence

• Visual consistency that reinforces reliability

• Stronger appeal to enterprise buyers

• Faster load time

• Strong hierarchy and readability on mobile

• Fully responsive layouts across phone, tablet, and desktop