ByRuby
ByRuby is a London-based kitchen creating small-batch, homemade frozen meals. They needed a complete brand overhaul that would carry through across multiple touchpoints—from packaging and retail freezers to printed inserts, shipping boxes, and a diverse range of 38 meal designs.
The visual approach brings out the warmth of home-cooked food, featuring gentle pastel shades, playful graphic forms, and delicate line illustrations inspired by vintage recipe books. The identity strikes the right chord between refined and friendly, making ByRuby’s meals feel both special and accessible. The rebrand supports their growing presence online and in stockists like Wholefoods and independent farm shops across the UK.
