Solace Branding
Initially, the task was to transform the Solace company brand into a simple, clean and minimalist form. First of all, we needed to develop a universal logo that would look great across their various channels. After the logo, the next step was designing the brand book, social media templates and the corporate website, by following the same ideas when creating the logo, I successfully delivered all of these assets with a limited time-frame to the client.
This visual identity was designed to evoke a sense of bold clarity and modern professionalism. The deep blue grounds the brand with a sense of authority, while Indigo and Sky Blue make it vibrant and approachable. The typefaces were chosen for their clean, geometric forms, enhancing readability, confidence, and clarity across all touchpoints.
