Doorway
This project reflects Doorway's commitment to innovation and user-centricity. It features an intuitive interface with a clean, modern aesthetic, giving users an effortless navigation. The design emphasizes functionality, allowing the cleintele to easily create and manage digital business cards that align with their company's branding.
I crafted a custom icon set that balances sharp geometric precision with organic curves, utilizing a fresh green-and-black color scheme to reinforce the brand's dual commitment to technology and sustainability. Each icon—ranging from abstract representations of innovation and cloud syncing to human-centric concepts like grit and integrity—was developed to work at both micro and macro scales across digital and print.
The interface designs and marketing visuals were built to create a smooth, modern user experience. Bold typography, high-contrast text blocks, and motion-friendly components were used to communicate product features like analytics, environmental impact, and platform compatibility.
Tools Used: Figma, Illustrator, After Effects
Scope: Icon design, UI/UX layout, brand system, social & web visuals
Outcome: A consistent, scalable, and emotionally resonant identity for a digital-first, eco-conscious product.
This project showcases how visual systems can drive product storytelling, making sustainability both beautiful and actionable.
