Rebranding Nexplay: Elevating a Live Commerce Pioneer with a Bold Visual Identity

Nexplay | Informational Website
Tash: Mid-weight Designer
Luis: Senior Designer
Nikko: Mid-weight Designer
Figma, FigJam + Notion
1-2 Months

🔍 Problem Statement -

Nexplay’s existing website no longer reflected their brand or business model. It lacked: A compelling brand narrative, Strong visual identity, Clear value proposition for both brands and creators, Effective lead generation and conversion paths. As Nexplay scaled its services and aimed for $3M in revenue, the site needed to catch up—and help drive growth.

🎯 Project Goals -

Boost Inquiries & Partnerships

Drive brand inquiries and partnerships through clear messaging and case studies

Visualize Nexplay’s Impact

Tell a more visual and strategic story about Nexplay’s success in live commerce

Enable Future Platform Growth

Create space for future platform features (like analytics and onboarding tools)

Modern Brand Refresh

Refresh the brand’s online presence with a sleek, modern identity

🔍 UX Research -

We researched our internal goals and looked closely at our competitors. To do this, we used:

Stakeholder interviews: We spoke with Nexplay’s leadership, marketing, and operations teams.
Competitor reviews: We looked into local and regional brands in live commerce and influencer marketing, including MCommerce, Klaiya, and Xmedia.

💡 Insights -

Brands look for three things: proof of results, a clear breakdown of your services, and examples of past success.
Influencers are looking for clear collaboration pathways and monetization potential
Internal teams need a system that allows them to manage inquiries and update content with ease
Voice & tone must balance Nexplay’s innovative, data-driven identity with a friendly, accessible feel
Competitors often lacked storytelling depth and failed to segment users effectively—giving Nexplay a strong opening to differentiate with strategic UX and narrative-driven design

UX Strategy

Segmented Content Strategy -

While digital marketing generated strong leads, poor conversion rates persisted due to a broken user journey:

Fragmented Info: Scattered domains left users confused about which site was official.
Slow Communication: Delayed response times caused users to lose momentum.
Lost Trust: First-time buyers dropped off at a critical decision-making stage.

Segmented content to serve both brand partners and creators

Layouts Built for Conversion -

Conversion-optimized layouts with strategic CTA placements

Story-Driven Content Design

Content-first design to support Nexplay’s storytelling goals

Design Execution

Wireframes

Drafts mapped buyer journeys, feature requirements, and visual hierarchy.

🤝 Collaboration and Testing

01 - Internal Feedback Loops

from Nexplay’s marketing and leadership teams

02 - Ongoing refinement

based on stakeholder input and alignment with launch timelines

03 - Design Handoff

structured for smooth development, with annotated components and a shared design system